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Article: The Upstate Collection

The Upstate Collection - NuStory

The Upstate Collection

From the Field to Your Floors

Known for its fresh mountain air and centuries-old farmhouses, upstate New York has laid-back charm. Created in collaboration with local resident and lifestyle editor Newell Turner, the Upstate Collection inspires living in close connection with nature.

The Upstate Collection

The New Ruralism 

The Digital Age is driving people to seek balance in an increasingly abstract world. With our heads typically buried in digital devices for so much time, we’re looking for lifestyles grounded by a sense of place. Upstate NY is filled with fields and forests and tiny villages – making it a happy retreat from the hustle and bustle of NYC.  

Turkey Feathers, Wildflowers and Barn Boards  

The collection draws on Turkey Feathers, Wildflowers, Barn Boards, Hay Bales and other aspects of the pastoral landscape. It also references historic American design, with rugs inspired by Coverlets and Camp Chairs, each with a distinctive design that brings together traditional techniques and modern materials. 

The Upstate Collection

The Angelica's Garden II Rug brings traditional craft into the current century. 

Re-Imagining Traditional Techniques

To create these rugs, we collaborated with weavers in India, applying traditional techniques in new ways. The Kicking Hay Rug is crafted from 100% jute braids stitched by hand onto a canvas surface to create a pattern that feels both classic and contemporary. The Catskills Botanicals II Rug is hand-tufted from cotton and wool in a damask floral pattern that evokes the look and feel of vintage wallpaper. And the Clouds Rug is hand-knotted with wool, cotton and a touch of viscose for soft luster. Each rug is a true collaboration—between designer Newell Turner, our New York studio and the master weavers we work with in India.

The Upstate Collection

Moments with Meaning

Photographed in a modern farmhouse, the Upstate Collection illustrates how the right rug can tell a story. In a classic wood-and-white kitchen, the Lover’s Knot Coverlet I Runner adds color and pattern while engaging in a dialogue with the home’s hand-hewn materials. The banded flat-woven ends vary slightly, revealing the weaver’s individual way of working on the loom and continuing the home’s story of handcraft. Every pattern contains multitudes of meaning—made richer through the mind of the designer, the hand of the weaver and the context of a thoughtful, carefully crafted home.

Shop the Upstate Collection.


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