Create your space. Craft your story.
Behind The Design
Each NuStory product has a person behind it. From the designer to the weaver, we follow the story — documenting it all in a digital fingerprint.
Our handwoven rugs and more are sustainably made, meaning they combine the highest social and environmental standards with responsibly sourced materials.
Our Promise
We put people at the center of the story, from education partnerships with Project Mala and Partham to fair labor in our factories. We care about craft and deliver products that are:
Handmade
Hand-knotted, tufted, woven and screen-printed
Natural & Recycled
Including wool, cotton and recycled PET yarn
High Quality
Livable, low-maintenance and made to last
Artisan Rug Company
About Us
NuStory is an artisan rug company that brings together old and new, from the story of traditional craft to the new narratives we each create when we make a home. Based in New York, we partner with artisans around the world.
We carry the SA8000® Standard, the leading social certification for factories, and we make things sustainably — from powering our operations with renewable solar energy to using recycled or sustainably sourced fibers.