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from craftsman to customer

Rugs that are sustainably made to last.

Sustainable Craft

Our rugs last for generations. From the materials we use to the way we run our manufacturing sites, we ensure our planet will, too.

Curated Collections

Designed and tested in NYC, our rugs are developed in boutique assortments; No throw-away patterns or sell-out SKUs.

Accessible Prices

Our manufacturer-direct model delivers the finest products at unbelievable prices.

We infuse care into the full product story to deliver uniquely curated rugs that are sustainably hand-crafted to last.

Our legacy partnerships between global artisan communities and NYC designers seamlessly blend traditional techniques with modern designs.

Our name nods to how our rugs lay a strong foundation for the new memories customers create at home.

Shop by Story Setting

Critical to every rug’s story is a setting: the time and place that inspired its design.

Modern Townhouse

Ground your space with geometric shapes inspired by modern and abstract art.

With contemporary curves and luxe materials, our ‘Modern Townhouse’ collection reflects the creativity and spirit of the art world - from modern expressionists to graphic compositions. Its palette is an exploration of shades and pops of color - adding a wow factor to rooms big and small.

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Loft

Ground your space with vintage patterns inspired by eras past.

Our 'Loft’ collection revitalizes classic design elements with updated details and exciting twists. With repeating graphics and a palette of rich colors, these rugs speak to the collectors and the decorators.

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Nomad

Ground your space with natural textured rugs inspired by a back-to-nature ethos.

The enchanting patterns woven into each casually textured rug serve as an ode to a spirited, free-flowing lifestyle. Made with a focus on natural, undyed materials and earth tones, these rugs will add an effortless and relaxed element to your home.

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Brownstone

Ground your space with vintage styles with modern flair inspired by transitional seasons.

The designs, rich and diverse, pay homage to classic styles through a contemporary lens, capturing the essence of a charming historic townhouse.

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High-Rise

Ground your space with neutral palettes and statement-making lines, inspired by skylines and skyscrapers.

NuStory's captivating 'High-Rise' collection draws its creative essence from awe-inspiring skylines and urban grandeur. These rugs seamlessly fuse modern design, abstract artistry, and timeless craftsmanship to create modern minimalist area rugs.

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Lakeside

Ground your space with warm colors and laid-back patterns inspired by summer in the outdoors. 

Drawing colors and patterns from the golden state, this collection brings a bit of West Coast to your home. These simple area rugs are made to go anywhere and ground any room - adding casual, yet classic panache to your spaces.

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Upstate

Ground your space with eclectic textures inspired by the fields and forests.

Crafted in collaboration with renowned lifestyle editor Newell Turner, the Upstate collection is inspired by the New Ruralism—a movement that brings together town and country. Each modern farmhouse rug is handwoven to evoke barn boards, turkey feathers, green fields and hay bales.

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Telling

Where threads meet tales.

Natural Fibers, Maximalist Designs and Texture Plays: Rug Trends That Will Reign in 2024 - NuStory

Natural Fibers, Maximalist Designs and Texture Plays: Rug Trends That Will Reign in 2024

The world of interior design continues to evolve - embracing new styles and textile innovations each year. Rugs have the ability to transform a room, so staying up to date on what's truly "in" is o...

A Letter from NuStory's President - NuStory

A Letter from NuStory's President

Dear NuStory Community,   Today, we’re proud to relaunch our beloved NuStory brand — bringing affordably priced, versatile by design and sustainably made rugs directly to customers.We’re continuing...

Seven Reasons to Buy Handmade Rugs Over Machine-Made - NuStory

Seven Reasons to Buy Handmade Rugs Over Machine-Made

In a world driven by convenience and automation, many consumers don’t think about how things are made. Some might not care. We do. And we know you do, too. At NuStory, we firmly believe that our he...