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Shop by Story Setting
Critical to every rug’s story is a setting: the time and place that inspired its design.
Modern Townhouse
Ground your space with geometric shapes inspired by modern and abstract art.
With contemporary curves and luxe materials, our ‘Modern Townhouse’ collection reflects the creativity and spirit of the art world - from modern expressionists to graphic compositions. Its palette is an exploration of shades and pops of color - adding a wow factor to rooms big and small.
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Loft
Ground your space with vintage patterns inspired by eras past.
Our 'Loft’ collection revitalizes classic design elements with updated details and exciting twists. With repeating graphics and a palette of rich colors, these rugs speak to the collectors and the decorators.
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Nomad
Ground your space with natural textured rugs inspired by a back-to-nature ethos.
The enchanting patterns woven into each casually textured rug serve as an ode to a spirited, free-flowing lifestyle. Made with a focus on natural, undyed materials and earth tones, these rugs will add an effortless and relaxed element to your home.
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Brownstone
Ground your space with vintage styles with modern flair inspired by transitional seasons.
The designs, rich and diverse, pay homage to classic styles through a contemporary lens, capturing the essence of a charming historic townhouse.
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High-Rise
Ground your space with neutral palettes and statement-making lines, inspired by skylines and skyscrapers.
NuStory's captivating 'High-Rise' collection draws its creative essence from awe-inspiring skylines and urban grandeur. These rugs seamlessly fuse modern design, abstract artistry, and timeless craftsmanship to create modern minimalist area rugs.
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Lakeside
Ground your space with warm colors and laid-back patterns inspired by summer in the outdoors.
Drawing colors and patterns from the golden state, this collection brings a bit of West Coast to your home. These simple area rugs are made to go anywhere and ground any room - adding casual, yet classic panache to your spaces.
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Upstate
Ground your space with eclectic textures inspired by the fields and forests.
Crafted in collaboration with renowned lifestyle editor Newell Turner, the Upstate collection is inspired by the New Ruralism—a movement that brings together town and country. Each modern farmhouse rug is handwoven to evoke barn boards, turkey feathers, green fields and hay bales.
Shop UpstateTelling
Where threads meet tales.
A Letter from NuStory's President
Dear NuStory Community, Today, we’re proud to relaunch our beloved NuStory brand — bringing affordably priced, versatile by design and sustainably made rugs directly to customers.We’re continuing...
Seven Reasons to Buy Handmade Rugs Over Machine-Made
In a world driven by convenience and automation, many consumers don’t think about how things are made. Some might not care. We do. And we know you do, too. At NuStory, we firmly believe that our he...
From the Field to Your Floors Known for its fresh mountain air and centuries-old farmhouses, upstate New York has laid-back charm. Created in collaboration with local resident and lifestyle editor ...