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Shop by Story Setting
Critical to every rug’s story is a setting: the time and place that inspired its design.
Modern Townhouse
Ground your space with geometric shapes inspired by modern and abstract art.
With contemporary curves and luxe materials, our Modern Townhouse collection reflects the creativity and spirit of the art world - from modern expressionists to graphic compositions. Its palette is an exploration of shades and pops of color - adding a wow factor to rooms big and small.
Shop Modern TownhouseLoft
Ground your space with vintage patterns inspired by eras past.
Our Loft collection revitalizes classic design elements with updated details and exciting twists. With repeating graphics and a palette of rich colors, these rugs speak to the collectors and the decorators.
Shop LoftNomad
Ground your space with natural textured rugs inspired by a back-to-nature ethos.
The enchanting patterns woven into each casually textured rug serve as an ode to a spirited, free-flowing lifestyle. Made with a focus on natural, undyed materials and earth tones, these rugs will add an effortless and relaxed element to your home.
Shop NomadBrownstone
Ground your space with vintage styles with modern flair inspired by transitional seasons.
The designs, rich and diverse, pay homage to classic styles through a contemporary lens, capturing the essence of a charming historic townhouse.
Shop BrownstoneHigh-Rise
Ground your space with neutral palettes and statement-making lines, inspired by skylines and skyscrapers.
Our Highrise collection draws its creative essence from awe-inspiring skylines and urban grandeur. These rugs seamlessly fuse modern design, abstract artistry, and timeless craftsmanship to create modern minimalist area rugs.
Shop HighriseLakeside
Ground your space with warm colors and laid-back patterns inspired by summer in the outdoors.
Drawing colors and patterns from the golden state, this collection brings a bit of West Coast to your home. These simple area rugs are made to go anywhere and ground any room - adding casual, yet classic panache to your spaces.
Shop LakesideUpstate
Ground your space with eclectic textures inspired by the fields and forests.
Crafted in collaboration with renowned lifestyle editor Newell Turner, the Upstate collection is inspired by the New Ruralism—a movement that brings together town and country. Each modern farmhouse rug is handwoven to evoke barn boards, turkey feathers, green fields and hay bales.
Shop UpstateTelling
Where threads meet tales.
NuStory’s Reading List: Our Recommendations for Designers & Decorators
As we approach the holiday gifting craze and “indoor” season, our team wanted to share some of our favorite book recommendations. From showcasing innovative urban spaces to unpacking the art of mod...
Fall 2024: Styles for the New Season
This fall season, we’re launching a curated selection of handcrafted rugs through three distinct design houses: the transitional decorator, the modern naturalist, and the modernist. Each rug reflec...
5 Tips for Decorating with Color
It’s moving season and many of our customers are coming to us with fresh ideas for how they want to decorate their next home. They’ve signed the paperwork, their movers are scheduled, and now they’...