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Introducing... NuStory's solid rug program - led by our Alder Rug, a handloomed piece made from plush Sardinian wool and gabbeh dyed for rich tonal variation. Inspired by the grounding beauty of earth pigments and minerals, the palette layers gray, blue, moss, rust, and evergreen into a subtle wash of color. The gabbeh dyeing technique enhances the texture, creating soft high-low variations that add quiet depth and a painterly quality underfoot. With its generous, velvety pile and organic tonal shifts, the Alder Rug will bring rich color and lay a strong foundation for further decorating.
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Certified to the Highest Standards
Global Recycled Standard
Recycled Claim Standard
Responsible Wool Standard
Better Cotton Initiative
Tested for harmful substances
Redecorating always starts with the rug.
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NuStory Trade Program
Our trade program is for interior designers, purchasing agents, and credentialed decorators. We offer 20% off all year round, as well as exclusive design events and collaboration opportunities. Apply here.
Product Details
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- 100% Wool Pile
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This product represents one or more of our social and environmental initiatives. Learn more.
Shedding of loose fibers is normal with new rugs and a natural result of being handcrafted. Shedding will diminish with regular vacuuming, typically within three to six months. To learn more about how to care for our rug, visit our FAQ page.