At NuStory, we believe that design is a dialogue — between artisan and designer, hand and vision, tradition and innovation. Our Trade Program invites designers, decorators, and creatives into that conversation, offering access to handcrafted rugs that blend enduring craftsmanship with a modern point of view.
20% Off & Unlimited Swatches
As a NuStory Trade member, enjoy 20% off full price styles — year-round. No need to wait for big promotions or seasonal drops, get the best prices for high-quality, hand crafted rugs that will complete your creative vision.
Apply your discount on our rug swatches - without a limit. Hold onto swatches for future projects or send them back to us.
In Stock & Custom Rug Options
As both manufacturer and retailer, we maintain some of the fastest lead times in the handcrafted market. With inventory stocked in our U.S. warehouse, many of our most loved styles arrive within a week — bringing artisan-made quality to your clients without delay.
For projects that call for something truly one-of-a-kind, every NuStory design can be tailored to your vision — from size and color to pattern and texture. Whether you’re sourcing a statement piece or refining a custom palette, we make it seamless to bring exceptional craftsmanship to every space.
NYC Showroom Access & Events
Our New York showroom is more than a space — it’s a destination for inspiration. Trade members are invited to explore our collections in person, connect with our design team, and attend exclusive gatherings that celebrate community, craftsmanship, and the art of collaboration.
visit us
NuStory's Manhattan Showroom
Experience our collections in person and discover the craftsmanship behind every piece. Our New York showroom is a space for collaboration — where designers can connect with our team, explore samples, receive design guidance, and make the most of their trade membership.
Explore Our Rugs
Be part of the story.
Let's talk trade
Questions?
Have a question about the program, an order, or a project in mind? We’d love to hear from you.