Article: The Tones & Terrain Collection: Our Elevated Take on Solid & Textured Rugs
The Tones & Terrain Collection: Our Elevated Take on Solid & Textured Rugs
As the seasons shift and our spaces evolve, the foundation beneath our feet becomes more than just a backdrop—it becomes a statement of style, intention, and comfort. This spring, we're introducing our newest assortment of artisan-made rugs with the launch of The Tones & Terrain Collection.
Designed for the grounded yet imaginative home, this collection brings together solid color rugs and sophisticated textures that allow your space to breathe, layer, and grow with you. Whether you’re styling a serene bedroom retreat, a high-traffic entryway, or a sunlit reading nook, these pieces offer the perfect balance of simplicity and artistry.
A Natural Evolution: Where Texture Meets Tone
The Tones & Terrain Collection is NuStory’s love letter to the foundational beauty of subtle texture and dimensional color. Using expert techniques like hand-knotting, gabbeh dyeing, and sculptural carving, each rug is imbued with depth, movement, and intentional detail.
This isn't minimalism for the sake of it—it’s minimalism that resonates. From bouclé-inspired surfaces to high-low pile contrasts, these rugs are designed to offer more than meets the eye. They transform simple palettes into tactile experiences, ideal for layering with bolder furniture or letting them shine on their own in quiet elegance.
And because every rug is made by hand through NuStory’s transparent, vertically integrated supply chain, you can be sure that each piece is as ethical as it is elevated.
Meet the Rugs: The Stars of Spring
The collection features an array of rug constructions, each named and designed to reflect a distinctive feel, form, or finish. Let’s explore some of the standout styles in the Spring ’25 lineup:
The Alder Rug
Offered in Blue, Evergreen, Gray, Rust, and Moss, the Alder Rug embodies quiet impact. Hand loomed from wool and cotton, its solid yet dimensional look makes it a go-to for layering or anchoring furniture in open-concept spaces. Available in four sizes and custom options, it’s a versatile staple with timeless appeal.
The Corduroy Rug
With its ribbed surface and plush presence, the Corduroy Rug is a tactile masterpiece. Available in Ivory and Ochre, its subtle striation evokes the soft strength of its namesake fabric. It's especially striking in entryways or under dining tables where texture becomes a statement.
The Asher Rug
Crafted from 100% handspun wool, the Asher Rug takes on an architectural presence with its sculptural, ripple-like pattern. A mix of bouclé-like base and ultra-soft cut pile, this rug mimics the undulations of sand dunes and riverbeds. Offered in Ivory and Olive, it brings grounded energy to any modern space.
The Portia Rug
Elegant and understated, the Portia Rug in Ivory offers a clean slate with a touch of refinement. Its simplicity is what gives it strength—making it the perfect companion for maximalist decor or warm, minimalist interiors.
The Willow Rug
This rug plays with gentle horizontal stripes using a thoughtful blend of natural-toned jute and heathered wool. Offered in Natural and Ivory, the Willow Rug brings movement and an organic feel to the floor without ever demanding the spotlight.
The Sloane Rug
Inspired by soft structure and tone-on-tone sophistication, the Sloane Rug is offered in Natural and hand-tufted for a plush finish. This is the kind of rug you’ll find yourself curling up on—barefoot, book in hand, hours later than planned.
The Pebble Shag Rug
Colorful and playful, this multi-tonal shag is made for personality-packed spaces. Designed with a chunky texture and a cozy finish, the Pebble Shag is perfect for bedrooms, dens, or anywhere you want a touch of whimsy.
The Landscape Rug
Hand tufted from ultra-soft Sardinian wool, the Landscape Rug delivers cloud-like comfort and a tactile sense of sanctuary. The multicolored pattern draws inspiration from flower-filled landscapes abstracted into colorful organic shapes and tones that feel both expressive and serene.
The Wavy Shag Rug
The Wavy Rug has a gentle pattern inspired by natural forms echoing the ebb and flow of water and wind. It's perfect for cozy spaces like dens, family rooms, and bedrooms.
Make It Your Own
Every rug in the Tones & Terrain Collection is available in the following standard sizes: 2' x 3', 2'6" x 8' (perfect for entryways and galley kitchens), 5' x 8', and 7'6" x 9'6".
Need a different size? All styles are available for custom orders. Reach out to orders@nustory.com to start the conversation.
Certified to the Highest Standards
In keeping with NuStory’s commitment to sustainability and responsible sourcing, every rug in the Tones & Terrain Collection meets the industry's leading certifications: GRS (Global Recycled Standard), RCS (Recycled Claim Standard), RWS (Responsible Wool Standard), BCI (Better Cotton Initiative), and OEKO-TEX®. These certifications ensure that each rug is made with environmentally friendly processes, responsibly sourced fibers, and safe, non-toxic dyes—so you can feel as good about what’s underfoot as you do about the rest of your home.
The NuStory Difference
At NuStory, rugs are more than floor coverings—they’re investments in craft, culture, and conscious living. By managing the entire production process, from design in NYC to ethical manufacturing with artisan partners, NuStory ensures that every rug is fairly made and fair to the planet.
The Spring ‘25 Collection continues that mission by embracing natural materials, centuries-old techniques, and a design approach that values longevity, adaptability, and beauty in every thread.
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