Invest in Quality This Labor Day: Rugs That Outlast the Seasons

As summer winds down, it’s natural to start thinking about the months ahead—cooler weather, cozy interiors, and creating spaces you’ll love spending time in. But just because the seasons are shifting doesn’t mean your rugs need to. A beautifully made rug is more than a seasonal accessory; it’s a long-term investment in your home. 

This Labor Day, we invite you to embrace craftsmanship and quality. Sustainably made, artisan crafted, and designed to live with you for years, our rugs are pieces you’ll buy once and cherish forever.

Whether you’re looking for a fresh update before fall or a timeless design that works year-round, there’s no better time to shop—our Labor Day Weekend Event brings some of the best savings of the year on handcrafted favorites. 

So Long, Summer: Styles to Keep Around All Year

Summer may be ending, but certain styles deserve to stay in your space long after the season fades. Think fresh, breathable flatweaves and versatile neutrals that can easily transition from summer’s airy energy to the layered warmth of fall.

Take the Flatweave Bodega Rug, for instance. Its handwoven design is lightweight yet durable, with a natural, laid-back character that works beautifully in open, sunlit rooms but also anchors a cozy den once the days grow shorter. The beauty of rugs like Bodega is their adaptability—crafted in small batches, each piece embodies artisanal charm that never feels tied to just one season.

Adding to the laid-back summer vibe, the Flatweave Camp Chair Rug brings warm nostalgia and relaxed elegance into your home. Inspired by outdoor gatherings and rustic charm, this style is crafted in partnership with lifestyle editor Newell Turner using recycled PET. Its tonal, geometric weave is ideal for indoor–outdoor transitions, making it feel right at home on breezy patios, entryways, or sunny reading corners—whether it's summer or cooler months ahead.

Another standout is the Flatweave Javi Rug, featuring a large‑scale tile pattern framed by a refined border. Made from recycled PET, its flatweave and low-pile construction make it exceptionally durable and easy to maintain—perfect for high‑traffic spots like hallways, kitchens, or mudrooms.

The Fall Edit: Colors and Textures for a New Season

As cooler air rolls in, it’s the perfect moment to embrace richer palettes and plush textures—pieces that invite you to linger indoors a little longer. Our fall edit introduces rugs with the depth and warmth suited for the season, without ever sacrificing versatility.

The Hand Loomed Alder Rug in Evergreen captures the beauty of fall in a single shade—its deep green evokes forest canopies and feels instantly grounding. Place it in a living room to layer in color and sophistication as the season shifts.

The Sana Rug brings together organic tones and subtle patterning that feels modern yet rooted in tradition. It’s so good Jimmy Butler has it in his home.

For a touch of elegance, the Hand Loomed Portia Rug offers texture and pattern, without overwhelming.

And for those who crave coziness underfoot, nothing compares to the Wavy Shag Rug. Soft, playful, and inviting, it’s the perfect foundation for movie nights, reading nooks, or any spot where comfort is key.

The Biggest Savings: Almost Gone

One of the most rewarding parts of Labor Day shopping is discovering those rare finds—pieces you’ve had your eye on, now at their best price. But because NuStory produces rugs in small, intentional batches, these treasures won’t last long.

The Alcove Rug balances sweeping patterns with warm tones, making it an effortless statement piece for contemporary spaces.

The Clouds Rug is all about subtle luxury—its soothing design and nature-inspired will create a sanctuary at home.

And the Flatweave Cottage Rug is ideal for high-traffic areas, bringing handwoven charm to hallways, kitchens, or entryways.

The Cozy Ella Rug lives up to its name, offering softness and warmth that instantly makes a space more inviting.

These pieces are down to their final few, and with Labor Day savings, it’s the best opportunity to bring one home before they disappear for good.

Why Invest Now?

Buying a handcrafted rug isn’t just about filling a space—it’s about choosing a piece that adds lasting value to your home. At NuStory, we believe in quality over quantity. Each rug is woven in small batches by skilled artisans, using sustainable methods that honor both craft and planet. By shopping this weekend, you’re not only accessing some of the best prices of the year—you’re ensuring that the rug you choose is one that you’ll love, season after season.