{"title":"Living Room Rugs","description":"\u003cp\u003eThe living room is where life gathers — conversations, laughter, quiet mornings, and late-night unwindings. Our living room rugs are designed to anchor it all, blending modern design with timeless craftsmanship. From soft neutrals to bold patterns, each rug creates a foundation that elevates your space and invites connection.\u003c\/p\u003e","products":[{"product_id":"byre-rug","title":"Hand Knotted Sunrise Coverlet Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNamed for a byre—or cowshed—this rug is inspired by the upstate New York town of Bovina, where a cultural pivot is bringing Brooklyn creatives to the Catskills. We created the Sunrise Coverlet Rug in collaboration with resident and lifestyle editor Newell Turner. Like ripples in clear lake water or morning rain puddles, this rug’s natural wool-and-cotton pattern inspires tranquility.\u003c\/span\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"5' x 8'","offer_id":45216174538946,"sku":"UPS5080SUN3014BGE","price":479.4,"currency_code":"USD","in_stock":true},{"title":"7'6'' x 9'6''","offer_id":45216174571714,"sku":"UPS7696SUN3014BGE","price":779.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/64825-422025.jpg?v=1710864317"},{"product_id":"field-rug","title":"Hand Knotted Saint James Coverlet Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur Saint James Coverlet Rug is hand-knotted with banded, flatwoven ends—each in a slightly different stripe that reveals the hand of the weaver. Like a wildflower meadow, the pattern blooms across its surface. Part of our Bovina Collection created in collaboration with lifestyle editor Newell Turner, the design draws on the Catskill mountain region, inviting close connection to the natural world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"EOT\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"5' x 8'","offer_id":45216174407874,"sku":"UPS5080SAI3012BLU","price":559.3,"currency_code":"USD","in_stock":true},{"title":"7'6'' X 9'6\"\"","offer_id":45216174440642,"sku":"UPS7696SAI3012BLU","price":909.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/0403130001-8x5_9804822-514207.jpg?v=1710864314"},{"product_id":"barn-rug","title":"Hand Knotted Lover's Knot Coverlet I Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspired by the upstate New York town of Bovina and designed in collaboration with renowned lifestyle editor Newell Turner, the Lover's Knot Coverlet I Rug brings together artisan craft and the beauty of the natural world. Hand-knotted from wool and cotton, each rug is unique. The banded flatwoven ends vary slightly, revealing the weaver’s individual way of working on the loom.\u003c\/span\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"2'6\" x 8'","offer_id":45216174276802,"sku":"UPS2080LOV3009RED","price":349.3,"currency_code":"USD","in_stock":true},{"title":"5' x 8'","offer_id":45216174309570,"sku":"BVA7696LOV3009RED","price":293.51,"currency_code":"USD","in_stock":false},{"title":"7'6'' X 9'6''","offer_id":45216174342338,"sku":"UPS7696LOV3009RED","price":909.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/0403110001-8x5_9804954-801003.jpg?v=1756242788"},{"product_id":"plume-rug","title":"Hand Knotted Wild Turkey Feathers Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHand-knotted with a shag effect in natural turkey feather shades, our Wild Turkey Feathers Rug is inspired by the wild turkeys that roam the Catskills. Tucked near the highland headwaters of the Delaware River, the town of Bovina is home to Newell Turner, who we collaborated with on the design of this collection. Bring home a bit of the New Ruralism. \u003c\/span\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"5' x 8'","offer_id":45216173949122,"sku":"UPS5080WIL3015BRN","price":799.0,"currency_code":"USD","in_stock":true},{"title":"7'6'' X 9'6''","offer_id":45216173981890,"sku":"UPS7696WIL3015BRN","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/files\/64834-330315.jpg?v=1717522768"},{"product_id":"forest-moss-rug","title":"Hand Knotted Fieldstone Moss Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA hand-knotted shaggy pile lends the Fieldstone Moss Rug its lush texture. Finished with a hand-braided fringe, it brings a soft, earthy feel to your floors. This rug is part of our collaboration with renowned lifestyle editor Newell Turner, who lives in New York’s Catskill mountain region—where moss lines the stones along the highland headwaters of the Delaware River.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"5' x 8'","offer_id":45216173850818,"sku":"UPS5080FIE3007GRN","price":419.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/5002110001-8x5_9805168-970426.jpg?v=1710864123"},{"product_id":"woodland-moss-rug","title":"Hand Knotted Woodland Moss Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eConstructed by loom with a high\/low pile like a freshly tailored lawn, our Woodland Moss Rug brings the outdoors in. Performance fibers add strength, while the sheared pile adds softness underfoot. Part of our Upstate Collection, this rug is inspired by New York’s Catskills and designed in collaboration with renowned lifestyle editor Newell Turner.\u003c\/span\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"2' x 3'","offer_id":45216173654210,"sku":"UPS2030WOO3018GRN","price":79.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 8'","offer_id":45216173686978,"sku":"UPS2680WOO3018GRN","price":329.0,"currency_code":"USD","in_stock":true},{"title":"5' x 8'","offer_id":45216173719746,"sku":"UPS5080WOO3018GRN","price":549.0,"currency_code":"USD","in_stock":true},{"title":"7'6'' x  9'6''","offer_id":45216173752514,"sku":"UPS7696WOO3018GRN","price":999.0,"currency_code":"USD","in_stock":true},{"title":"8'9\" x 11'9\"","offer_id":45216173785282,"sku":"UPS89B9WOO3018GRN","price":1499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/EPT00119868X5_9730981-220077.jpg?v=1756245130"},{"product_id":"herringbone-rug","title":"Hand Tufted Herringbone Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWoven from natural undyed wool in an undulating chevron pattern, our Herringbone Rug is subtly tufted for extra softness underfoot. A loop-and-cut construction creates a field of tonal texture, grounding any room in calm, simple style.\u003c\/span\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"5' x 8' \/ Silver","offer_id":40739230122178,"sku":"LKS5080HER3104SLV","price":239.4,"currency_code":"USD","in_stock":true},{"title":"5' x 8' \/ Natural","offer_id":40739229958338,"sku":"LKS5080HER3104BGE","price":239.4,"currency_code":"USD","in_stock":true},{"title":"5' x 8' \/ Ivory","offer_id":41411947430082,"sku":"LKS5080HER3104IVY","price":239.4,"currency_code":"USD","in_stock":true},{"title":"5' x 8' \/ Grey","offer_id":40739230089410,"sku":"LKS5080HER3104GRY","price":239.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/66255_0-225691.jpg?v=1710864232"},{"product_id":"mercantile-rug","title":"Hand Knotted Mercantile Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspired by vintage carpets sourced from mercantile markets, this hand-knotted rug brings subtle shades together in an allover pattern that fits in anywhere. A geometric border frames the rug, while small-scale medallions draw on present and past design influences.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"5' x 8' \/ Beige\/Multi","offer_id":40743593705666,"sku":"BTN5080MER3208BGE","price":559.3,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 8' \/ Beige\/Multi","offer_id":40743593771202,"sku":"BTN2680MER3208BGE","price":349.3,"currency_code":"USD","in_stock":true},{"title":"5' x 8' \/ Ivory","offer_id":40743593803970,"sku":"BTN5080MER3208IVY","price":559.3,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 8' \/ Ivory","offer_id":40743593869506,"sku":"BTN2680MER3208IVY","price":349.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/0056230644-8x5_9819136-121162.jpg?v=1736791383"},{"product_id":"eaves-rug","title":"Hand Knotted Eaves Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA dense pattern of vines intertwines across our Eaves Rug, making it read as a field of subtle color. Artisans hand-knot the rug from cotton and wool, weaving warp and weft together in a surface that stands up to traffic and wears beautifully over time.\u003c\/span\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"5' x 8'","offer_id":45216173555906,"sku":"BTN5080EAV3206BLU","price":799.0,"currency_code":"USD","in_stock":true},{"title":"7'6'' X 9'6''","offer_id":45216173588674,"sku":"BTN7696EAV3206BLU","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/00562306058x5_9800572-447987.jpg?v=1717522700"},{"product_id":"finial-rug","title":"Hand Knotted Finial Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur Finial Rug’s intertwined design was inspired by ornamental patterns in vintage hardware. The desaturated blue palette reads as a neutral and easily blends in any room. Hand-knotted from cotton and wool with a hint of polyester, it wears beautifully over time.\u003c\/span\u003e \u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"3'x5' \/ Blue","offer_id":43970194931906,"sku":"BTN3050FIN3207BLU","price":279.0,"currency_code":"USD","in_stock":true},{"title":"3'x5' \/ Beige","offer_id":43970194964674,"sku":"BTN3050FIN3207BRN","price":279.0,"currency_code":"USD","in_stock":true},{"title":"2'6x8' RN \/ Blue","offer_id":43983034712258,"sku":"BTN2680FIN3207BLU","price":449.0,"currency_code":"USD","in_stock":true},{"title":"2'6x8' RN \/ Beige","offer_id":43983034745026,"sku":"BTN2680FIN3207BRN","price":449.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 12\" RN \/ Blue","offer_id":43944579891394,"sku":"BTN26C0FIN3207BLU","price":449.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 12\" RN \/ Beige","offer_id":43944579924162,"sku":"BTN26C0FIN3207BRN","price":599.0,"currency_code":"USD","in_stock":true},{"title":"5' x 8' \/ Blue","offer_id":40744757362882,"sku":"BTN5080FIN3207BLU","price":699.0,"currency_code":"USD","in_stock":true},{"title":"5' x 8' \/ Beige","offer_id":40744757461186,"sku":"BTN5080FIN3207BRN","price":699.0,"currency_code":"USD","in_stock":true},{"title":"9'x12' \/ Blue","offer_id":44624940630210,"sku":"BTN90C0FIN3207BLU","price":1299.0,"currency_code":"USD","in_stock":true},{"title":"9'x12' \/ Beige","offer_id":44624940662978,"sku":"BTN90C0FIN3207BRN","price":1699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/64284_0-997919.jpg?v=1725998233"},{"product_id":"bungalow-rug","title":"Hand Knotted Bungalow Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA refined take on vintage carpet design, our Bungalow Rug is inspired by breezy cottages, where classic and casual style meet. Hand-knotted from cotton and wool with a hint of recycled PET, it wears well in living rooms, bedrooms and dining areas. Kick off your shoes and kick back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"3'x5'","offer_id":45216173359298,"sku":"BTN3050BUN3200LBL","price":279.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 8'","offer_id":45216173326530,"sku":"BTN2680BUN3200LBL","price":449.0,"currency_code":"USD","in_stock":true},{"title":"5' x 8'","offer_id":45216173260994,"sku":"BTN5080BUN3200LBL","price":699.0,"currency_code":"USD","in_stock":true},{"title":"7'6'' X 9'6''","offer_id":45216173293762,"sku":"BTN7696BUN3200LBL","price":1199.0,"currency_code":"USD","in_stock":true},{"title":"9'x12'","offer_id":45216173392066,"sku":"BTN90C0BUN3200LBL","price":1649.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/66277_0-622941.jpg?v=1755793431"},{"product_id":"cornice-rug","title":"Hand Knotted Cornice Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLike the architectural element it’s named for, our Cornice Rug’s classic style fits in anywhere. A double medallion makes it easy to place, and a subtle palette of lights and darks lends it warmth and a well-worn look. Hand-knotted in a cotton\/wool blend, it’s crafted to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"2'6\" x 8'","offer_id":45216173228226,"sku":"BTN2680COR3203BLU","price":269.4,"currency_code":"USD","in_stock":true},{"title":"5' x 8'","offer_id":45216173162690,"sku":"BTN5080COR3203BLU","price":419.4,"currency_code":"USD","in_stock":true},{"title":"7'6'' X 9'6''","offer_id":45216173195458,"sku":"BTN7696COR3203BLU","price":719.4,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/66084-207369.jpg?v=1756314665"},{"product_id":"abstract-rug","title":"Hand Tufted Abstract Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCrafted from a wool\/viscose blend for soft luster, this abstract wool carpet is a collage of subtle colors. Hand-tufting adds depth, while shapes appear to drift and move in a rhythmic pattern. Design a room around this rug’s polished palette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"EOT\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"2'x3'","offer_id":45216172736706,"sku":"HRS2030ABS3300BLU","price":89.0,"currency_code":"USD","in_stock":true},{"title":"3' x 5'","offer_id":45216172769474,"sku":"HRS3050ABS3300BLU","price":229.0,"currency_code":"USD","in_stock":true},{"title":"2'6 x 8","offer_id":45216172802242,"sku":"HRS2680ABS3300BLU","price":279.0,"currency_code":"USD","in_stock":true},{"title":"5' x 8'","offer_id":45216172835010,"sku":"HRS5080ABS3300BLU","price":449.0,"currency_code":"USD","in_stock":true},{"title":"6'x 6'","offer_id":45216172867778,"sku":"HRS6060ABS3300BLU","price":349.0,"currency_code":"USD","in_stock":true},{"title":"7'6\" x 9'6\"","offer_id":45216172900546,"sku":"HRS7696ABS3300BLU","price":849.0,"currency_code":"USD","in_stock":true},{"title":"8'9x11'9","offer_id":45216172933314,"sku":"HRS89B9ABS3300BLU","price":1349.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/2005610001-8x5_9820293-890451.jpg?v=1770143597"},{"product_id":"weekender-rug","title":"Hand Tufted Weekender Rug","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eImagine a weekend getaway to Morocco. Meandering through souk stalls hung with handmade carpets, you come across this rug. Wool\/cotton and hand-tufted for lasting softness underfoot, it’s the bohemian design you’ll build your living room or bedroom around.\u003c\/span\u003e\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"3' x 5'","offer_id":45216172146882,"sku":"NMD3050WEE3408BGE","price":229.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 8'","offer_id":45216172179650,"sku":"NMD2680WEE3408BGE","price":279.0,"currency_code":"USD","in_stock":true},{"title":"5' x 8'","offer_id":45216172212418,"sku":"NMD5080WEE3408BGE","price":449.0,"currency_code":"USD","in_stock":true},{"title":"6' x 6'","offer_id":45216172245186,"sku":"NMD6060WEE3408BGE","price":349.0,"currency_code":"USD","in_stock":true},{"title":"7'6'' X 9'6''","offer_id":45216172277954,"sku":"NMD7696WEE3408BGE","price":849.0,"currency_code":"USD","in_stock":true},{"title":"8'9x11'9","offer_id":45216172310722,"sku":"NMD89B9WEE3408BGE","price":1349.0,"currency_code":"USD","in_stock":true},{"title":"SWATCH","offer_id":45813806203074,"sku":"NMD0606WEE3408BGE","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/products\/66318-710488.jpg?v=1760551544"},{"product_id":"gingko-rug","title":"Hand Tufted Gingko Rug","description":"\u003cp\u003eAn emblem of the Arts and Crafts movement, the gingko’s distinctive fan-shaped leaf symbolizes peaceful endurance. 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The result is a design that feels alive yet grounded, expressive yet serene.\u003c\/p\u003e\n\u003cp\u003eArt Credit: Zuriel Waters\u003c\/p\u003e","brand":"NuStory Home","offers":[{"title":"2'x3'","offer_id":45060011884738,"sku":"MTH2030WVY 3123MTI","price":59.0,"currency_code":"USD","in_stock":true},{"title":"5'x8'","offer_id":45060011917506,"sku":"MTH5080WVY 3123MTI","price":449.0,"currency_code":"USD","in_stock":true},{"title":"7'6\"x9'6\"","offer_id":45060011851970,"sku":"MTH7696WVY 3123MTI","price":699.0,"currency_code":"USD","in_stock":true},{"title":"8'9\" x 11'9\"","offer_id":46616570593474,"sku":"MTH89B9WVY 3123MTI","price":1099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/3218\/7842\/files\/MTH5080WVY_3123MTI_SILO.jpg?v=1744746744"},{"product_id":"hand-knotted-asher-rug-olive","title":"Hand Knotted Asher Rug","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAs seen in: Business of Home \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNuStory's Asher Rug will bring an organic, sculptural presence to your space. 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