The Essential Collection

Made to go anywhere and ground any room.
At NuStory, we prioritize sustainable materials — from natural fibers like jute, wool and cotton to the use of 100% recycled PET polyester. All these materials make their way into our Essential Collection, a group of neutral rugs designed to look great alone or layered. These rugs are also well suited to high-traffic areas, so they’ll last and look good doing it — because true sustainability requires designing for longevity.


Our Herringbone Rug is hand-woven from natural, undyed wool/cotton blend.

No-Fail Neutrals
The colors in this collection are deceptively simple. For example, our Herringbone Rug comes in Natural, Ivory, Gray and Silver. Undyed wool doesn’t use a chemical dye treatment. Instead, it relies on the natural colors in different breeds of sheep to create richly varied tones. It’s how we get the subtle undulations in each chevron pattern. Not every rug is crafted from undyed wool, but they all have their own complexities. Our Current Rug is woven from 100% recycled PET polyester, designed with a nuanced beige-and-brown stripe for added depth.

Indoor/Outdoor Living
For inspiration, we looked to California. Open windows, natural light and the smell of bay laurel infuse the Essential Collection. We also created our Wylde Indoor/Outdoor Rug for this assortment. Woven from recycled PET in a geometric diamond pattern, it’s surprisingly soft and easy to clean — a step up from the standard plastic outdoor rug. We imagined it as an easy way to make patios and porches into outdoor living rooms.

We created the Wylde Indoor/Outdoor Rug for porches and covered patios.

In four colors, the Wylde Indoor/Outdoor Rug opens up plenty of design possibilities.

Soft and Sustainable
When designing this collection, we prioritized look, feel and materials. On the one hand, we worked with a lot of natural fibers. Our Terraria Rug is hand-tufted from 100% wool, and our Range Rug combines cotton with renewable jute for a low-maintenance look with a softer feel. On the other end of the spectrum, our Wylde and Current Rugs are woven from 100% recycled PET, a material that delivers high performance and diverts plastic away from oceans and landfills. We use a sophisticated weave to give it softness, so it looks and feels similar to wool.

The Range Rug blends cotton with jute, so it’s remarkably soft for a natural rug.

Quick Tip: Design for Durability
Natural fibers like jute and hemp will stand up well in high-traffic areas. They’re smart choices in an entryway, hall, living room or dining area. Many of the rugs in our Essential Collection are neutral flatweaves, which makes them easy to place anywhere. Recycled PET is even more durable and, unlike natural materials, it can deal with a little dampness. Some of these rugs can even go outdoors — but they’re equally at home in kitchens, laundry rooms and playrooms. When you’re choosing a rug, look for a material that fits your lifestyle first and foremost.


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